Full-Service Lead Generation

Since our founding in 2009 BlueEmber Marketing has provided a proven, human-to-human, highly-professional lead generation process. We're experts in developing completely-customized lists of the specific companies that our clients would like to speak with, and then carefully identifying the contact information on the precise target titles and roles of individuals in those companies who are users or buyers of our clients' services. We utilize a team approach that ultimately produces better results, in less time, at a much lower cost than could be accomplished in-house.

 


Inbound marketing relies on prospects finding you; you set things up and hope that the right people find you and reach out. BlueEmber takes the complete opposite approach; we go out, find your very best prospects, and reach out to them in a polite, professional way. This targeted, proactive, outbound, email-based process is designed to find prospects who are interested in your services -- and because we only reach out to specific titles in specific companies, you know that you're talking to the types of companies and people who are likely to have both the budget and the need for your service.

BlueEmber always operates using an email address supplied to us by our clients.  This allows us to present ourselves to prospects not as BlueEmber but as a fully-embedded member of our clients' team.  While there is only a single email address in use, our whole BlueEmber team contributes to the campaign in different ways, everyone with a unique specialization. This allows us to produce a great deal of consistent outbound effort on your behalf.

Our number one priority -- throughout the lead gen process and in everything we do -- is professionalism.  Everyone who has experience in selling professional services knows that we work with some of the brightest, most educated people in the business world, and they both deserve and expect to be approached in a polite, professional manner that is respectful of them and their time. We make sure that happens, in every situation.

 

 
Segment Assessment

Step 1: Segment Assessment

First, we’ll want to learn more about the service(s) you'd like us to promote. We'll want to understand your experience, strengths, differentiators, benefits, and interests.

  • Why do you think the market would be interested in? What problems do you help solve?
  • In what areas do you have the most experience? Why do your current clients keep coming back to you?
  • What are a few things that differentiate your service and your company from competitors?

The goal is to narrow this down to 2 sub-campaigns - which we call "segments" - that you would like us to promote. Having 2 or more sub-campaigns allows us to diversify ourselves and gives us the ability to compare one segment to the other as we move forward.

Company Profile

Step 2: Company/Account Profiling

Next, we’ll work with you to create your ideal company customer profile - the companies you want to work with, who will likely be interested in your services. Are they in a particular industry or micro-industry? Are they within a certain revenue range, employee size, or location?

There is unlimited potential; using our extensive databases and resources we can target any company, organization, or agency you may be interested in. From the Fortune 500 to small, private companies, we have the experience, resources, skills and internal processes needed to turn them into your newest clients.

Contact Identification

Step 3: Contact Identification

Now is the time to determine the profile of the optimal users or buyers of your service within each segment. Do they have a particular title or role? Are they of a particular seniority in the organization (i.e. Director, VP, etc.)?

BlueEmber is highly experienced in identifying people based on title, role, and seniority in specific companies. One by one, leveraging years of experience, the best prospecting databases available (including our own), and proprietary software, we’ll individually identify the exact people you're interested in within each target company, determining their name and obtaining their contact information.

This is often a difficult and time-consuming process, but it's critical that we target the right people with the right message; everything hinges on the ability to put your message in front of the people who are likely to need your service.

Target Marketing

Step 4: Message Development

Targeting the right companies and reaching out to the right people is critical - but effective messaging is the key to introducing your service and getting a response.

BlueEmber employs a series of best practices to ensure that we reach out with an appealing, effective, polite, professional, informational set of emails that will be sent to each individual prospect. By modeling new emails on effective previously-used emails and subject lines, we take the guesswork and trial-and-error out of the message development process, allowing us to get it right, from the start.

No one knows your business better than you do, so we will need to rely at least partially on you and your team for input on your company's differentiators and strengths. But once we have them, we will work them into the style and form of messaging that we know is effective. And, like everything else, you will review and approve all of our emails before they are used to ensure everything is aligned with your branding and brand message.

Targeting Optimal Prospects

Step 5: Launch!

One-by-one, we’ll reach out to your optimal prospects in your target companies and introduce them to your services. All activities and interactions are carefully logged into our CRM system so we can retrieve that information for you as needed.

When someone reads one of our emails and replies that they are interested in speaking with you further to learn more about your services, we will coordinate a phone or web-based discussion and send out a meeting invitation for you and the interested prospect. Because we always use a client-supplied email address, we also have the ability to send out meeting requests that hold the time for both you and your new prospect on your calendars.

Once the lead is arranged, we'll provide you with a Prospect Lead Brief to fully prepare you for the discussion. This document provides comprehensive information on the prospect's company, full contact details on the prospect, any specific questions, interests, or comments that the prospect posed, and anything else that we think might help you have a more effective sales discussion/presentation.

Performance Tracking

Step 6: Performance Tracking

Communication is critical. To make sure that happens we’ll schedule regular performance reviews for your team and ours, designed to share information and updates and make any necessary adjustments to the strategy. We’ll provide you with a variety of relevant reports and data points, including the leads we've generated, the status of the companies we’re working on, and verbatim responses from all prospects who reply to us.

It is our responsibility to carefully monitor the status of your campaign and reach out to you whenever we determine that an improvement might be available. We'll provide suggestions throughout the process to continuously improve results, week after week. 

We're dedicated to you and the success of your campaign. To that end, we're flexible and we can make any changes to any part of the process as needed. We know you have options for your lead generation, and we want you to see that our team and approach is the best!

For more detailed information about how BlueEmber Marketing can help significantly increase your new business sales results, call us at 585-312-3088, or contact us through our website’s secure contact page.

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