Since our founding in 2009 BlueEmber Marketing has provided a proven, human-to-human, highly-professional lead generation process. We're experts in developing completely-customized lists of the specific companies that our clients would like to speak with, and then carefully identifying the contact information on the precise target titles and roles of individuals in those companies who are users or buyers of our clients' services. We utilize a team approach that ultimately produces better results, in less time, at a much lower cost than could be accomplished in-house.
Inbound marketing relies on prospects finding you; you set things up and hope that the right people find you and reach out. BlueEmber takes the complete opposite approach; we go out, find your very best prospects, and reach out to them in a polite, professional way. This targeted, proactive, outbound, email-based process is designed to find prospects who are interested in your services -- and because we only reach out to specific titles in specific companies, you know that you're talking to the types of companies and people who are likely to have both the budget and the need for your service.
BlueEmber always operates using an email address supplied to us by our clients. This allows us to present ourselves to prospects not as BlueEmber but as a fully-embedded member of our clients' team. While there is only a single email address in use, our whole BlueEmber team contributes to the campaign in different ways, everyone with a unique specialization. This allows us to produce a great deal of consistent outbound effort on your behalf.
Our number one priority -- throughout the lead gen process and in everything we do -- is professionalism. Everyone who has experience in selling professional services knows that we work with some of the brightest, most educated people in the business world, and they both deserve and expect to be approached in a polite, professional manner that is respectful of them and their time. We make sure that happens, in every situation.
Step 1: Segment Assessment
First, we’ll want to learn more about the service(s) you'd like us to promote. We'll want to understand your experience, strengths, differentiators, benefits, and interests.
- Why do you think the market would be interested in? What problems do you help solve?
- In what areas do you have the most experience? Why do your current clients keep coming back to you?
- What are a few things that differentiate your service and your company from competitors?
The goal is to narrow this down to 2 sub-campaigns - which we call "segments" - that you would like us to promote. Having 2 or more sub-campaigns allows us to diversify ourselves and gives us the ability to compare one segment to the other as we move forward.
Step 2: Company/Account Profiling
Next, we’ll work with you to create your ideal company customer profile - the companies you want to work with, who will likely be interested in your services. Are they in a particular industry or micro-industry? Are they within a certain revenue range, employee size, or location?
There is unlimited potential; using our extensive databases and resources we can target any company, organization, or agency you may be interested in. From the Fortune 500 to small, private companies, we have the experience, resources, skills and internal processes needed to turn them into your newest clients.
Step 3: Contact Identification
Now is the time to determine the profile of the optimal users or buyers of your service within each segment. Do they have a particular title or role? Are they of a particular seniority in the organization (i.e. Director, VP, etc.)?
BlueEmber is highly experienced in identifying people based on title, role, and seniority in specific companies. One by one, leveraging years of experience, the best prospecting databases available (including our own), and proprietary software, we’ll individually identify the exact people you're interested in within each target company, determining their name and obtaining their contact information.
This is often a difficult and time-consuming process, but it's critical that we target the right people with the right message; everything hinges on the ability to put your message in front of the people who are likely to need your service.