Meet The BlueEmber Team

It takes an experienced, hard-working team to produce great results! Meet the BlueEmber team that makes it happen for our clients, every day.


Larry Brown, Founder & President

Larry Brown

Larry began his B2B, solutions-based sales career in 2001 with Harris Interactive, at the time a global top 5 market research & consulting company. Beginning in lead generation, he developed sales leads for salespeople and senior researchers in an array of healthcare, non-profit, and CPG companies.  He eventually moved into outside sales and initiated the firm's first projects with a variety of new blue chip companies including Colgate-Palmolive, Frito-Lay, Kaplan, Kellogg’s, Nestle, MTV, Tyson, and Wrigley.  

After being named Director of Sales Operations, Larry's primary responsibilities included supporting the outside sales team and leading the overall development and management of the company's lead generation efforts.  Under Larry's direction, the lead generation team created over 1,800 individual sales leads, resulting in almost 500 proposals and generated over $22 million in sales in one year.

In 2007 the recession began setting in, and dozens of his colleagues were laid off throughout 2007 and 2008. Larry was subsequently let go in December of 2008 along with other senior leaders. Fortunately, within only weeks of the layoff, calls began coming in from former colleagues who had been laid off prior to Larry who had landed in other services firms asking for help with their sales and lead generation; without the type of sales support they previously had received, they struggled to meet their personal and corporate sales objectives, and new they needed help.

It became clear that there was high demand for professional, senior-level lead generation and sales support for business-to-business services firms -- they needed regular, targeted, qualified sales discussions with new sales prospects in order to grow and hedge against client attrition.

Today, BlueEmber Marketing exists to support the sales needs of high-consideration B2B services firms. We understand the nuances of this highly challenging industry and the struggles companies face as they attempt to grow. But we're here to help!

Fun fact about Larry!

Several years ago, Larry opened an umbrella on a golf course and was immediately struck by lightning minutes later. He was not seriously hurt...but can now levitate small objects using only his mind. :)


Jill Peterson

Jill Peterson, Chief Operating Officer & Head of Client Strategy

A veteran professional services executive, Jill has successfully climbed the corporate ladder throughout her career, eventually becoming a Vice President and divisional leader at top research and consulting firm Harris Interactive.  She was able to increase profits and exceed budget year after year.  She managed not only the entire operations and sales team, but she also contributed to sales by handling a number of large contract accounts of over $2M in revenue.  Jill was instrumental in many corporate initiatives including project profitability, aggressive sourcing, and pricing to name a few.  She has over 20 years of combined market research and sales experience.

At BlueEmber Marketing, Jill's primary responsibilities including client strategy, corporate operations, and financial reporting. The Client Services team reports to Jill, and under her leadership, BlueEmber has increased client and employee satisfaction and helped the organization set consecutive client lead records. She's here to ensure that our clients' campaigns are successful and that we develop the strongest partnerships we can with our clients.

Jill is married with two children and has a Bernese Mountain dog that is bigger than she is! Also, she and her family have a yearly tradition where they make 5,000 holiday cookies each year in only two days that vary from 12-15 different flavors – that’s a lot of cookies!


Lauren Vavricka

Lauren Vavricka-White, Sr. Account Manager & Team Leader

Lauren has been with BlueEmber since May of 2013. Starting as a CSM, she was promoted to Sr. CSM and Team Leader, and is the go-to person for the CSM team. Lauren's key strengths are her experience with BlueEmber Marketing's processes and database, as well as her positive, upbeat energy.

Lauren's background in digital healthcare records has been a great learning experience and has translated well to BlueEmber's approach.

Fun fact about Lauren! Lauren married the love of her life, Tyler, in 2018 and they are now enjoying their new adventures together. They also have two fur babies, Sophie and Macy.


Samantha Finn, Account Manager

Samantha joined BlueEmber Marketing in August 2018 as an Account Manager. Her day-to-day responsibilities consist of managing her clients' lead generation campaigns, participating in conference calls, and sending detailed reports to keep her clients up to date and informed. Samantha graduated with a bachelor’s degree in Communications and Marketing and has professional experience in advertising, marketing, and sales. With Samantha’s background, she brings knowledge and experience to the BlueEmber Team.

Fun fact about Samantha! Samantha has a passion for health and fitness, loves to travel, and enjoys spending time with her husband Ben, and their dog Oakley.


Doris Borngesser

Doris Borngesser, Executive Assistant/Office Manager

Doris began with BlueEmber in August 2015, initially as a Client Support Manager. Doris’s primary responsibilities were managing her clients' lead generation campaigns. In August 2016, Doris was promoted to Executive Assistant to the President and COO, and Office Manager. This was a role that she was able to transition into smoothly due to her 13 years of experience at Strong Memorial Hospital. Doris works directly with the President and COO daily with reporting and analysis, organizing meetings and maintaining calendars, is a liaison to our outside vendors, and works hard to maintain a happy and positive environment here at BlueEmber Marketing.

Fun fact about Doris! In her spare time, Doris loves to help various charities in the community by walking, campaigning, raising money and/or volunteering at fundraiser events such as The Color Run, Light the Night Walk, St. John Bosco School and many more. Since 2004, she has consistently been involved with multiple local hospice volunteer organizations including VNS of Rochester, The Journey Home, and SIS.


MaryKate Clerkin

MaryKate Clerkin, Sr. Account Manager

MaryKate joined BlueEmber Marketing in November 2016. Her primary daily responsibility is managing her clients' lead generation campaigns. In her first few months at BlueEmber, MaryKate won the quarterly “Team Work” award for all of her continuous hard work and dedication to the company. MaryKate comes to our firm with a background in Customer Service, Community Service, and Accuracy Verification. All of these experiences provided MaryKate with a knack for interacting with professionals and the ability to pay high attention to detail -- valuable skills at BlueEmber. MaryKate’s great energy resonates throughout the company.

Fun fact about MK! A history buff, MK is in the process of becoming a docent with the Susan B. Anthony Museum.


Conroy Campbell

Conroy Campbell, Account Manager

As a BlueEmber Client Support Manager, Conroy’s primary daily responsibility is managing his clients' lead generation campaigns. Conroy comes to BlueEmber Marketing with a strong background in lead generation, digital marketing and sales. With this experience combined with his hard work ethic and dedication, he was able to easily transition into the CSM role. Conroy’s previous experiences and upbeat attitude make him a valuable asset to the organization.

Fun fact about Conroy! Conroy is the oldest of five and was born on Mother’s Day. How do you top that as a present!?


Pam Edwards

Pam Edwards, Client Strategy Operations Support Manager

Pam joined BlueEmber Marketing as a Client Support Manager, and after a year moved into the newly-created Operations Support role.  Pam has over 14 years of experience in sales and working directly with clients, including a number of years at Paychex.  Pam has a great respect for her colleagues and clients and has a strong work ethic to provide for her family.  Pam treats each day with a positive attitude and is always willing to help.

Fun fact about Pam! Pam and her husband, Casey, were high school sweethearts and have been happily married ever since.


Elizabeth Hawkes

Elizabeth Hawkes, Account Manager

Elizabeth joined Team BlueEmber as a Client Support Manager. Elizabeth's key strengths are her high attention to detail, her account management experience, and her positive personality. Elizabeth's extensive background in sales and lead generation management make her a great new asset to the BlueEmber Marketing team.

Fun fact about Elizabeth! Elizabeth is a huge NHL fan and loves to spend her free time with her friends and family.

For more detailed information about how BlueEmber Marketing can help significantly increase your new business sales results, call us at 585-312-3088, or contact us through our website’s secure contact page.

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